Great product managers handle every step of a product’s lifecycle—from the initial idea to its retirement. They balance customer needs, production abilities, and business goals to make important decisions at each stage. Product managers are the backbone of a product’s success and, ultimately, the company’s success. 

JAPM offers a fundamentals of product manager certification program that equips you with the skills needed to excel in this role. The mentor has years of industry experience and research. This certified product manager certification covers key topics like product development, marketing, building high-quality products, and managing the product and pricing. Whether you’re looking for the best product manager certification or exploring product management certification online, this course will help you build a complete toolkit for success.

Designed for those aspiring to become certified product marketing managers, this program is one of the top online certification courses. By completing this certificate, you’ll be fully prepared to shine brighter in the product manager market —take our word for it!

 Skills. Knowledge. Real Training 

Let’s be honest—when you’re picking a program or certificate, you’re not just looking for any old fluff. You want skills, knowledge, and real training. It’s like going to a restaurant and expecting more than just a fancy menu; you want a meal that actually tastes good and fills you up, right?

So, why settle for anything less when it comes to your career? This program isn’t just about ticking boxes; it’s about giving you practical, hands-on skills that actually work in the real world. You’ll get deep insights, not just textbook theories, and the kind of training that doesn’t leave you scratching your head, wondering what’s next.

Skills, knowledge, and real training—that’s what we deliver. Because let’s face it, you deserve more than just a shiny certificate. You deserve to walk away with something that actually makes a difference.

COURSE CURRICULUM

The course is broken into 4 major sections. Each section is further broken down into sub-sections. For each sub-section, there are 1 or more videos. Each video is structured to give you concrete and actionable learning.

So you can watch any video -- and you will definitely learn something that you can directly apply to the real-world situations that you face as a product manager.

Here are more details about each of the module:

Module 1: Essence of Product Management

Meaning of Product Management

In this module, I help you understand the real meaning of product management. While every company and person defines product management, the essence is the same. And unless you know what it is, you will not be able to master it. I cover multiple real-world examples to show you that products and PMs who get the essence right always create world-class products.

The role of product managers

Then, I cover what things PMs should focus on to do product management well. I also share difference in the role of a PM, EM, Designer, and Project Manager.

What does success mean for PM

In the final section of this module, I share a clear and actionable definition of success. Then, share a list of skills that are critical if you want to achieve the success you desire. I also share how different big tech companies (like Google, Meta, etc.) and startups define success differently. Then, share a step-by-step guide to help you take control of your career.

Module 2: How to build products

In this module, I help you understand the entire product lifecycle, which is divided into four phases.

Planning

This is where I define Vision, Strategy, and Roadmap. To make it more straightforward, I show you how I create all of these for a real-world product. Each sub-module has links to detailed documents with the Vision, Strategy, and Roadmap.

Alignment

In this section, I show you the tricks to Identify, Communicate, Engage, Resolve Conflicts with critical stakeholders. We will dive deep into identifying those stakeholders that impact your success, and then learn the tricks to effectively communicate with each of them. We wrap this section up with some real-world examples of tough situations where effective communication plays an important role in drivig alignment.

Execution

This section introduces how PMs should partner with engineers to execute, i.e., actually build the product that PMs envision in the planning phase. Execution is discussed in more detail in Module 3.

Measurement and improving: here, we talk about setting the right success metrics. We walk through a very detailed step-by-step process. We end the section by setting success metrics for two real-world examples (a social media app and a fitness app)

Module 3: Build high-quality software

  • SDLC

We start this section by explaining the meaning fo SDLC (software development lifecycle)

  • Waterfall

Then we dive deep into understanding the oldest SDLC methodology - Waterfall

  • Agile

In this section, we explain Agile's real meaning and how it differs from waterfall.

  • Phases in SDL

In this section, we explore the phases of SDLC (Planning, Designing, Implementing, Testing, and Maintaining) and provide a real-life example of how each step is performed.

  • Ceremonies

Each SDLC methodology has specific ceremonies (or meetings) that make it effective. We explain how each ceremony is structured, why it is important, and what do Product Managers do in each of the ceremonies.

  • Tricks to succeed

In this section, we bring it all together and share some common tricks and tips to understand technology, SDLC, and most impotantly to work well with engineers.

Module 4: Career growth

In the final module, we share the exact steps to define success and how to create a plan to achieve it. Both instructors share their personal stories about how they started their careers, their mistakes, and the lessons they learned.

How You'll Benefit 

In this product management certificate, you’ll learn what product management really is and how successful product managers build top-notch products by balancing customer needs, team abilities, and business goals. You’ll dive into the whole product journey—from planning and strategy to building and improving products—while working with real-world examples to create visions, roadmaps, and set goals for success. The course also walks you through the software development process, including Waterfall and Agile methods, and shows you how to work well with engineers. 

Plus, you’ll get practical career advice with easy steps to define success and grow, all backed by personal stories and lessons from experienced product managers.

Why It’s Worth It 

  • Gain hands-on, practical skills to excel as a product manager.
  • Learn from industry experts with real-world experience.
  • Master both product creation and the software development lifecycle (SDLC).
  • Build strong communication skills to manage teams and stakeholders effectively.
  • Enhance your ability to make decisions that balance customer needs, production, and business goals.

This product manager certification program is designed to give you everything you need to succeed in today’s competitive market. Whether you’re aiming to become a certified product manager or boost your skills, you’ll get a well-rounded toolkit that covers all stages of product management. With insights from seasoned professionals, this course helps you grow, giving you the confidence to lead product development from start to finish.

What You'll Earn 

By the end of this product manager certification course, you’ll walk away with not just theoretical knowledge but practical, real-world skills. You’ll earn a highly-regarded certification, demonstrating your expertise to potential employers or clients. Whether you're advancing your career or just starting out, this online product management certificate sets you apart in a rapidly growing field.

  • Recognition in the field as a certified product manager.
  • An impressive portfolio of skills that sets you up for success in various industries.
  • Confidence to lead and execute successful product strategies.

Make the Move

Now you know the worth of this course! 

Make the move and ace your career. 

How I can help you:

  1. Fundamentals of Product Management - learn the fundamentals that will set you apart from the crowd and accelerate your PM career.
  2. Improve your communication: get access to 20 templates that will improve your written communication as a product manager by at least 10x.
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