DOES THIS SOUND FAMILIAR?

You start your day early, juggling meetings and tasks, determined to make a difference. But despite your efforts, you feel like you’re spinning your wheels. You’ve built roadmaps, but they seem to gather dust, ignored by those who need to see them. Your ideas are solid, innovative even, but they never seem to make it past the endless layers of approval. You’ve read the books, watched the videos, even taken advice from peers, but something is missing.

You pour over articles, hoping for that one piece of advice that will unlock the secret to stakeholder management. But instead, you find yourself overwhelmed with generic tips that don’t resonate with the complex realities you face. You’ve tried to influence decisions, but your voice seems lost in the crowd. When presenting, you wonder if your words are even making an impact.

You’re not alone. Many product managers find themselves in this exact situation—working tirelessly, yet feeling invisible and ineffective. The frustration builds as you see others get recognized while you struggle to gain traction. The cycle is exhausting, and the passion you once had starts to dim.

Imagine if, instead of doubt and frustration, your day was filled with confidence and clarity. Picture yourself leading meetings where your voice is heard, your plans are valued, and your impact is undeniable. What if you could learn the exact skills to turn your ideas into action, to influence stakeholders, and to navigate tough conversations with ease?

This isn’t a fantasy—we’ve been where you are, and we know the pain of trying to carve a path in product management without the right tools. That’s why we’ve created a course that doesn’t just teach product management—it transforms you into the product manager you’re meant to be.

If this sounds like something you'd like to achieve, then you’re READY to start your learning journey - it’s the reality that Fundamentals of Product Management FOP) 2.0 can help you achieve.

As someone who’s already taken the first step by investing in the Communication Toolkit, we’re offering you an unmatched opportunity: Pre-order FOP 2.0 NOW at an unbeatable 40% OFF! But here’s the deal—this exclusive offer vanishes the moment the cart opens on October 1st. After that, the price goes up, and your existing buyer advantage is gone.

WHAT IS FOP 2.0

FOP 2.0 is a 6-week program that includes pre-recorded videos and live Q&A sessions at the end of every week.

This course is designed to systematically help you understand what makes a great PM, how YOU can achieve that, and ensure you’re making progress every step of the way.

COURSE FORMAT

You can complete the course at your own pace, with lifetime access to the content and all future updates. Each module focuses on critical aspects of product management, providing over 10 hours of engaging video content that you can revisit anytime.

You can complete the entire course from the comfort of your couch or kitchen table, as long as you have an Internet connection!

COURSE CURRICULUM

The curriculum is divided into six comprehensive modules, each designed to deepen your understanding of key product management concepts and practices. Every video lesson is packed with actionable insights that you can apply to real-world situations right away.

Module 1: Essence of product management

This module dives into the core of what product management truly is. You’ll understand the real meaning of product management role, how it is done, and how YOU can implement the tactics that great PMs use everyday. You will also understand what success looks like for product managers at different levels of seniority, and learn how to create aggressive and achievable career goals.

Module 2: How to build products

Learn about the entire product lifecycle, from vision to execution. This module covers planning, stakeholder alignment, and setting success metrics, providing you with a clear roadmap to turn ideas into impactful products.

Module 3: Product Discovery and User Research

This module dives into the crucial early stages of product development. You'll learn how to conduct effective product discovery and user research, explore different research methodologies, and select the best tools for gathering user insights. By mastering these skills, you’ll be able to identify and validate user needs, ensuring that your product ideas are grounded in real-world data.

Module 4: Build high quality software

Understand the Software Development Lifecycle (SDLC) and how to work effectively with engineers. This module covers different methodologies like Agile and Waterfall, and the key ceremonies that ensure quality and efficiency.

Module 5: Design Thinking

This module explores the principles of Design Thinking and its vital role in product management. Learn how PMs contribute to and utilize Design Thinking to create innovative solutions. The module also covers strategies for effective collaboration with designers, enabling you to craft world-class products that meet user needs and business goals.

Module 6: Career growth

This module focuses on your personal career development. Learn how to set ambitious yet realistic goals, create a plan to achieve them, and draw inspiration from the instructors' personal career journeys.

BONUS

This might be the best part. Not only do you get a 6-week learning packed curriculum, you get all of the below (which in itself is a total of $1500 in value):

Bonus #1 Weekly live sessions with instructors (Value $400)

Get exclusive, direct access to the instructors every week. These sessions are more than just lectures—they’re dynamic, interactive experiences where you can ask questions, gain insights, and apply what you’ve learned in real-time.

Nowhere else will you find this level of personalized guidance.

Bonus #2: 6 PM Challenges (Value $200)

Experience the thrill of solving real-world product management challenges designed to push your product thinking to the next level. These challenges are created to simulate the complexities of actual PM roles, giving you a true taste of what it means to excel in this field. 

There is no course in the world that offers real-world PM challenges as part of the curriculum.

Bonus #3: 4 Guest sessions with experts from Meta, Google, Zomato, Adobe, and many more (Value $500)

Gain unparalleled insights from the best in the industry. These guest sessions offer a rare opportunity to learn directly from PMs who are shaping the future of products at the world’s top tech companies.

This is insider knowledge you won’t find anywhere else.

Bonus #4: Recordings of all masterclasses (Value $400)

Never miss a moment with access to high-impact masterclasses. These recordings are packed with advanced strategies and tactics that you can revisit anytime, ensuring that your learning continues long after the live sessions.

Just the value of these bonuses alone ($1,500) far outweighs the price of the course, making this a very high impact investment.

In addition, when you join FOP, you gain access to an exclusive community of product management professionals, live webinars, and personalized support from the instructors. This community is here to help you continue growing and applying what you’ve learned long after the course ends.‍

WHO IS THIS FOR?

This course is ideal for:

• Aspiring Product Managers: Learn the fundamentals and start your career with a strong foundation.
• Experienced PMs (1-5 years): Refine your skills, gain new insights, and overcome common challenges.
• Professionals Looking to Transition: Whether you're a software engineer, designer, or analyst, this course will help you make a successful transition into product management.

This is not for you if:

You want to transition into product management, but have not worked closely with product teams in the past. Or if you have more than 7 years of experience in product management.

WHAT DOES LIFE LOOK LIKE AFTER TAKING THIS COURSE

After completing FOP, you’ll not only have a clear understanding of product management—you’ll live it. You’ll walk into meetings with confidence, lead projects with clarity, and have the tools to fast-track your career. FOP alumni have gone on to become respected leaders in their organizations, driving significant business impact and becoming role models for others.

WHY YOU SHOULD START TODAY

Don’t wait to invest in your career. Starting now will help you gain the knowledge and confidence to excel as a product manager, setting you apart from the competition.

Starting now will:

• Allow you to take control of your career sooner
• Give you the knowledge and expertise to excel as a product manager
• Help you learn what differentiates a Great PM from an average PM, and how you can become GREAT.

If you delay, you’ll be stuck in the same place.

And 6 months from now, you’ll wish you had started today!

Don’t make the mistake of waiting to invest in yourself. 

Start today!

Don't take our word -- hear from existing students and alumni (Testimonials below)

THE JAPM PROMISE

Product management is a challenging field, but with the right guidance, it can be incredibly rewarding. FOP provides the structured, practical guidance you need to accelerate your career and make a real impact.

YOU HAVE A CHOICE!

You can either continue trying to figure things out on your own, or you can take a step-by-step approach with FOP, implementing proven strategies that will deliver results. Where do you want your career to be in the next 12 to 24 months? FOP is the key to unlocking your true potential as a product manager.

HAVE MORE QUESTIONS?

Is it too expensive?

‍This course offers insights gained from over 20 years of product management experience. The value you receive is easily 100 times the $185 investment. You'll learn the "dirty secrets" of the industry that no one else shares—strategies and tricks that can dramatically accelerate your career. At $185, this course is a steal.

Pre-order FOP 2.0 NOW at an unbeatable 40% OFF!

But here’s the deal—this exclusive offer vanishes the moment the cart opens on October 1st. After that, the price goes up, and your existing buyer advantage is gone.

Is the course content relevant for me?

I’m confident in the course’s value, which is why I offer a 100% refund if you’re not satisfied within the first 14 days. Just send an email, and I’ll personally process your refund—no questions asked.

Additionally, as a course participant, you'll have direct access to both instructors. We are here to answer your questions in real-time and clarify any concepts that may not make sense.

How is this course different than others?

Unlike many courses that rely on theoretical concepts, this course dives deep into the realities of product management. There’s no fluff—only real-world, practical, and actionable strategies that you can apply immediately. What sets this course apart is its simplicity and applicability, making it unique among the options available.

YOUR INSTRUCTORS

Meet Shirin and Sid, who made "Fundamentals of Product Management". Together, they've worked in product management for more than 20 years at big companies like Google, Zalando, OLX, Yelp, Zomato, and Snapdeal. 

They are passionate product leaders who have helped thousands of product managers take control of their career and create a real different. 

They know how to take a simple idea and scale it to millions of users. They don't believe in theoretical learning. Throughout the course, they share the exact things they did when they were in tough situations. And they highlight what worked vs what did not. 

When you learn from them, you know you are getting strategies that have been tried and tested in the real-world. 

CONTACT INFORMATION

Have more questions? You can email Sid or Shirin directly. Or reach out to us on Twitter.

WHAT ARE LEARNERS SAYING